Story Post is an online children’s book store aimed at providing parents with expertly curated books that teach inclusive themes - delivered right to their door.
Capturing the magic of delivering story time.
For the Story Post mark, we wanted to challenge the idea of books as being boring, and instead convey the idea of story time as being an engaging and imaginative experience for both parent and child.
At the heart of the brand, the brand icon is designed to capture exactly that. Put simply, we combined the idea of a book and a paper airplane to create an easily recognisable symbol for ‘book delivery’. In practice, the logo speaks to more than just that. The brand icon works together with the word mark - which was inspired by the cover art of children’s story books - to bring a touch of story time magic to the feeling to the branding by creating the visual idea of books whizzing around through the sky, traveling door to door. This also created a fun theme which could be could carried through the rest of the branding.
Responsive logo suite
-
I feel so much more confident about presenting my company to potential clients, and I can't wait to share my brand with the world!
Lisa - Story Post
Taking an inclusivity & accesibility first approach to design.
Form a practical standpoint, it was an absolute non-negotiable that we design the branding with accessibility and inclusivity in mind - which meant careful consideration for both the colour palette and typography selection. For the colour palette we took an unbiased, gender-neutral approach, instead focussing on bringing an air of creativity, positivity and fun into the colours.
For typography, we paid special attention to selecting typefaces which would accommodate the needs of young readers, as well as those with potential reading disabilities. This meant looking for simple, clean letterforms with a high level of differentiation and which mimic natural handwritten forms.
